Meta Chairman sports Greubel Forsey ‘Hand Made 1’ in video
Zuckerberg has recently shown interest in premium timepieces.
By Andy Hoffman and Kurt Wagner, Tuesday, January 7, 2025
Mark Zuckerberg wore a rare Swiss watch worth about $900,000 in a video explaining his company’s decision to end third-party fact checking on its social media platforms in the US.
The Meta Platforms Inc. chairman sports a Greubel Forsey ‘Hand Made 1’ on his left wrist in the video posted to Facebook on Tuesday unveiling the policy changes.
The watch is extremely rare and expensive. Greubel Forsey SA produces just two or three ‘Hand Made’ models per year, and the watch retails for $895,500 before taxes.
A Meta spokesperson declined to comment.
The billionaire has been spotted in the past year wearing watches made by notable brands including Patek Philippe and FP Journe.
However, the Greubel Forsey model indicates a deeper appreciation for watchmaking. Producing just a few hundred timepieces per year, the brand is not particularly well known beyond the most die-hard and well-heeled collectors.
The model Zuckerberg wears in the video is made almost entirely of components constructed by Greubel Forsey. It takes hundreds of hours to assemble and hand finish each watch.
